Title Marketing and Events Associate
Organization Ars Lyrica Houston
Closing Date
Location Houston, TX
Information

Grammy-nominated early music ensemble Ars Lyrica Houston (ALH)is seeking Marketing and Events Associatefor its 2019-2020 season and beyond. A centralized office with free parking, computer with printer, and Internet access is provided at 4807 San Felipe, Suite 202, Houston, TX 77056; website: www.arslyricahouston.org.

Job Title: Marketing and Events Associate

Purpose: Marketing and Events Associateis responsible for managing all marketing and public relations activities with the goal of creating greater awareness of ALH, increasing ticket sales, and attracting and diversifying audience base. Marketing and Events Associate plays an integral role on the ALH team, works closely with and reports to the Executive Director.

Reports to: Executive Director

Status: Full-time exempt employee

Compensation:Commensurate with experience

Benefits:Health Reimbursement benefits and paid vacation

RESPONSIBILITIES AND DUTIES INCLUDE BUT ARE NOT LIMITED TO:

MARKETING & AUDIENCE DEVELOPMENT

· Developing and implementing an annual marketing and communications plan that will include recommendations for effective PR and advertising, direct mail and e-mail campaigns, promotion of ALH concerts, recordings, sponsorships, development of ALH website, strategies for individual ticket sales and subscriptions, donor cultivation program, and identifying and attracting new audiences

· Strategizing with Executive and Artistic Directors on promotional materials, initiatives and partnerships

· Overseeing marketing budget set by the Executive Director

Working with photographers, videographers, and graphic designers on creating promotional materials

· Supporting fundraising with proofreading, creation of printed materials such as sponsorship and donor packets

· Tracking individual ticket sales and subscriptions with the goal of increasing sales

Managing marketing volunteers and interns

PUBLIC RELATIONS

· Securing coverage of ALH, its artists, recordings, programming, outreach and other initiatives in local, regional, national, and international print, online and broadcast media

· Managing all public relations activities including media pitches, reviews, previews, interviews, features, and calendar listings

· Nurturing current media relations and creating new relationships with the media

· Securing new media sponsorships

· Producing press releases, press kits; coordinating production of season programs and ads

· Designing and implementing a robust media plan for social media platforms (Instagram, Facebook, LinkedIn, YouTube)

EVENTS & STRATEGIC PARTNERSHIPS

Supporting and assisting with all ALH’s events, including concerts, galas, mixers, house concerts, and fundraisers

Managing and expanding Young Professional Society and Opera Circle Young Patron groups by building relationships, networking, and organizing events (mixers, backstage tours, collaborations with other groups)

· Identifying natural partners for ALH in the community and establishing mutually beneficial relationships

· Securing sponsorships involving financial and in-kind donations with local businesses for ALH’s fundraisers and events

Job requirements

Bachelor’s Degree with a minimum of three years’ experience in arts administration/ PR/marketing/customer service/special events or related fields

Demonstrated success in planning, executing, and evaluating diverse marketing strategies

Familiarity with Houston media market and key contacts

Strong problem solving and organizational skills; willingness to take initiative and to contribute in a fast-paced, team-oriented environment.

Excellent interpersonal, written, and verbal communication skills

Ability to successfully prioritize and organize tasks and follow through to completion

Strong attention to detail

Ability to work under pressure with multiple deadlines

Proficient with Microsoft Office, Word, Excel, PowerPoint

Knowledge of Photoshop, Salesforce, and Squarespace

Availability during ALH events on selected weekends and evenings

Experience in working with non-profit arts organizations a plus

Interest, knowledge, and enthusiasm for classical music a plus

Application process

Please e-mail your cover letter, résumé and references to Kinga Ferguson, Ars Lyrica Houston Executive Director at kferguson@arslyricahouston.org. Please address job responsibilities and qualifications in the application materials. Each prospective candidate of interest will be invited to interview with the Executive Director and the search committee. In the meantime, questions or comments should be directed to Kinga Ferguson.

Website http://www.arslyricahouston.org/