The following are a few basic do’s and don’ts when you or your spokes person are preparing for an interview with the media:
Do’s
- Make the most important point first.
- Know the points you want to make before your interview.
- Do your homework. The good reporter will have done his or hers and probably will have concentrated on the basics. Watch the interviewer’s technique with other guests prior to your appearance.
- Use positive body language.
- While on TV, remember you’re always “on.”
- Ask and discuss with the reporter, in advance, which topics are most likely to be covered.
- Be prepared to answer the questions you hope aren’t asked.
- For TV in particular, speak in short, quotable phrases – preferably no more than 30 seconds.
Don’ts
- Don’t lose your temper or engage in an argument.
- Don’t use profanity or make any off-color remarks.
- Don’t discuss things you know nothing about.
- Don’t speak off the record. Never say anything you don’t want to appear in print or on the air.
- Don’t nod yes to indicate you understand a question; this could be taken as agreement, especially to a TV audience.
- Don’t speak from personal opinion – you are the organization’s spokesperson.
- Don’t make light of a serious question or joke indiscriminately.
- Never lie or exaggerate.
- Never say, “No comment.”
From Texas Commission on the Arts
Media Relations 101