In this section, you will find: an overview of marketing and public relations basics; guidelines for creating a media plan; an overview of the different vehicles for getting the word out and their unique considerations; tricks of the trade; information on conducting market research and developing a media list; tips on what to say when being interviewed; information on the Texas Event online calendar; sample ads; sample fact sheets and press releases; sample group sales documents; sample playbill advertising documents; templates for running a box office; and more.

Sample, Template and Resource Section