In this section, you will find: an overview of marketing and public relations basics; guidelines for creating a media plan; an overview of the different vehicles for getting the word out and their unique considerations; tricks of the trade; information on conducting market research and developing a media list; tips on what to say when being interviewed; information on the Texas Event online calendar; sample ads; sample fact sheets and press releases; sample group sales documents; sample playbill advertising documents; templates for running a box office; and more.
- Marketing & PR: The Basics
- When Creating a Media Strategy
- Advertising
- Direct Marketing
- Promotions
- Publicity
- Top Ten Tricks of the Trade
- When Conducting Market Research
- When Developing a Media List
- When Contacting the Media
- When Being Interviewed
Sample, Template and Resource Section
- Resource: Submit your events to Texas Event Calendar
- Sample Ad (PDF)
- Sample Insertion Order (PDF)
- Fact Sheet Template (PDF)
- Sample Fact Sheet (PDF)
- Press Release Template (PDF)
- Sample Press Release (PDF)
- Media Alert Template (PDF)
- Sample Media Alert (PDF)
- Group Sales Campaign Template (PDF)
- Sample Letter for Group Sales (PDF)
- Sample Group Ticket Pricing (PDF)
- Sample Group Ticket Order Form (PDF)
- Playbill or Program Template (PDF)
- Sample Playbill Solicitation Letter (PDF)
- Sample Playbill Advertising Rates (PDF)
- Sample Playbill Advertiser Contract (PDF)
- Running a Box Office Template (PDF)
- Sample Balance Sheet – Ticket Sales (PDF)
- Box Office Statement Template (PDF)
- Sample Box Office Statement (PDF)
