Our mission is:

 

We are unique in our community because:

 

Our primary focus is (include things like a specific period of time, an artistic discipline, genre, cultural focus, etc.):

 

Secondary interests/other areas of focus are:

 

Our primary audience is (include things like gender, age, income level, education level, ethnicity, religious preference, zip code, profession, other interests, and values):

 

Other definable groups that comprise our audience are:

 

We are working to enhance participation from this segment of our current audience:

 

We are working to expand the people from this segment of our current audience:

 

We are working on attracting this new audience:

 

The current perceptions of our organization and our programs in our community are:

 

We want to enhance these perceptions:

 

We want to change these perceptions:

 

We want to build these new perceptions:

 

Our most popular programs/events are:

 

They are popular because:

 

We do them because:

 

Our least popular programs/events are:

 

They are not popular because:

 

We do them because:

 

The programs/events we do that are outside of mission are:

 

They fall outside our mission because:

 

We do them because: